Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have changed. The roles have changed. In a series of earlier blogs I talk about communication in the age of saturation, so I won’t repeat those points. However, I will revisit one reality: people don’t [...]
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Tagged as:
communication,
goals,
return on influence,
roi,
social media,
strategy,
Twitter,
web 2.0
In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people set up to manage their information overload. In the spirit of Henry David Thoreau’s quote, what I began by reading, I must finish by acting. I [...]
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Tagged as:
communication,
Conversation Prism,
plan,
strategy,
value,
web 2.0