viral marketing

Recap: Communication in the age of saturation

A recap on my series of blogs around communication in the age of saturation. Preamble:  Marketing 2.0 – You better free your mind instead The printing press brought us Marketing 1.0.  Marketing 1.0, however, did not bring information to all equally.  Information really relied on distribution and distribution relied on money.  Marketing 1.0 was owned [...]

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Viral marketing and Twitter gone right – the comment & the blog

On my last blog I received a comment I thought deserved a longer response than should be posted within the comment section. So, I decided to pick up the comment and carry it onto a new post. The blog comment david_becker: I disagree with this article as this is a “contest” and not a viral [...]

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Viral marketing and Twitter gone wrong – help Adecco recognize Adecco and win $100

Viral marketing happens when a story or idea takes off and spreads. The story is spread, like a virus, from one person to another through Twitter, the blog world, email, and YouTube – to name a few. In the online community being the object of the viral campaign can bring instant fame, for free, but [...]

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