Twitter

Top 10 blog posts for 2011, 10 to 6

Closing out 2011 I look back at the year’s most viewed posts as a chance to reflect on differences of what I topics I blog about and what people view most.  Why were some viewed over others:  topic, time-of-year, day-of-week? In descending order: 10. Competing values drives your organization out of business — A 2009 [...]

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Fistful of beans 12/15/2010

5 things I’ve seen, read, or thought might seed results: 1. Twitter for Talent — Talent Management Magazine A great take on social media and social networking productivity benefits and insights that can be used to round out formal performance and talent rating and ranking processes. 2. Saul Griffith’s House of Cool Ideas — Inc. Magazine Saul Griffith is [...]

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Recap: Communication in the age of saturation

A recap on my series of blogs around communication in the age of saturation. Preamble:  Marketing 2.0 – You better free your mind instead The printing press brought us Marketing 1.0.  Marketing 1.0, however, did not bring information to all equally.  Information really relied on distribution and distribution relied on money.  Marketing 1.0 was owned [...]

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How to launch and manage your social media identity – the slides

Last Thursday night I gave a presentation to the Massachusetts Bay Organization Development Learning Group on how to grab hold of the marketing world that’s spinning around us and get a tangible handle on how to launch and manage a social media identity. Both the deck presentation and some recommended resources are available above and below. However, [...]

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4 tips to use Twitter for project management

In my last post I presented a case to manage your projects as a business portfolio. The ability to deliver projects on time, on budget, and within scope directly impacts your organization’s ability to compete and stay alive and project failure is an organization-wide risk. In this post I want to introduce Twitter to manage [...]

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High 5, the wisdom of Twitter crowds

I have not heard a more savaged social media tool than the negative comments I hear about Twitter. What do I hear time and again about Twitter? “I don’t want to hear that someone is waiting in line for coffee. I don’t care”. My response: if you have boring friends, you have boring conversations. Twitter [...]

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12 tips to bridge the generation gap

The inter-generational divide, a catch phrase that simply shouts separation. The truth is that Baby Boomers actually have quite a bit in common with Gen X’ers or Echo Boomers, particularly because they gave birth to them and Gen Y probably knew them as siblings. The Veterans or Traditionalists may be the one group that is [...]

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Viral marketing and Twitter gone right – the comment & the blog

On my last blog I received a comment I thought deserved a longer response than should be posted within the comment section. So, I decided to pick up the comment and carry it onto a new post. The blog comment david_becker: I disagree with this article as this is a “contest” and not a viral [...]

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Viral marketing and Twitter gone wrong – help Adecco recognize Adecco and win $100

Viral marketing happens when a story or idea takes off and spreads. The story is spread, like a virus, from one person to another through Twitter, the blog world, email, and YouTube – to name a few. In the online community being the object of the viral campaign can bring instant fame, for free, but [...]

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Twitter power – Sarah Palin and the tweet to sue the entire Internet

As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of Twitter and social media communication: Late night, July 4, Sarah Palin uses Twitter to threaten to sue the entire Internet. Sarah Palin’s lawsuit tweets: AKGovSarahPalin To see full text of the letter from my [...]

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Twitter is a waste of time

Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have changed. The roles have changed. In a series of earlier blogs I talk about communication in the age of saturation, so I won’t repeat those points. However, I will revisit one reality: people don’t [...]

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Communication in the age of saturation, part 1

The goal of communication is to be understood. Typically, the first piece of communication advice is: know your audience. When you know your audience – their interests, their lingo, their needs – you better relate to their communication style. When you know their style you can write and speak in a way that they understand. [...]

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