small business

In review: A key to why so many companies blow it in social media?

August 2010 in review.  A roundup of blogs from the previous month: A key to why so many companies blow it in social media? — Do companies blow their social media efforts because they are afraid to fail, preferring to fall back on old marketing rules?  The comments section offers a chance for Jonathan Salem [...]

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Tony Kmetty, Partner, The Hunting Territory Consulting

“I have had the privilege of interacting with Toby in a variety of capacities…first as the Director of his MBA program, then as a colleague as we launch a professional services consulting firm and through the years as a friend and sounding board as he worked with consulting firms and intelligence agencies. “His diverse background [...]

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Michele Simos, President, Simos Consulting

“When I needed a social networking presence, I turned to Toby. He helped identify my needs, analyze my goals and audience and quickly turned that information into an action plan. “He has supported me every step of the way. “He has the patience of a saint, the intuition of a sage and the knowledge of [...]

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Stephen Cummings, Owner, Insights

“Toby exemplifies the next generational leadership that is shaping the future. He has an amazing ability to get to the crux of the matter quickly. When you combine this with his ability to astutely understand the needs of each client you will understand how he has become a trusted partner to senior leaders. He works [...]

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Dan Sorger, Founder, Dutch Bicycle Company

“I can honestly say that without Mr. Elwin’s input we would not be in business today. “Our importing business was suffering and we were losing money, we asked Mr. Elwin to analyze our business to help us determine what we need to do and how best to implement the changes. “He acquired a deep understanding [...]

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Ren Pope, Information Architect, Industrial Medium

“I have worked with Toby Elwin on a continual basis for over five years. During this time, I have seen Toby produce and provide world-class, time-critical products that supported programs vital to the highest echelons of national security. Toby was able to analyze a complex organization in chaos, develop the course of change and then [...]

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