public relations

Fistful of beans 04/27/2011

3 of things I’ve seen, read, or thought might seed results: 1. Too Big to Succeed? — CFO Magazine Citigroup, Bank of America, and JPMorgan Chase are the clear winners of the consolidation game.  Each of these, individually, have more than 2 times the assets of 4th-place Wachovia. These 3 banks have bet cross-selling and their [...]

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Marketing 2.0 – You better free your mind instead

Marketing 2.0 is about revolution, not evolution. Where marketing and public relations (PR) of the 1.0 world relied on distribution control, Marketing 2.0 relies on free distribution and the creative commons. This is less evolution and more revolution. The printing press was the key to unlock information. The printing press broke down the carefully regulated [...]

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