marketing 2.0

Your company social media strategy reflects organization culture, part 1

If you want an idea of your organization’s culture there is no simpler place for this insight than your organization’s social media strategy. Companies who view social media only as a marketing vehicle miss far more than an opportunity to engage. It is as likely these companies have lost their employee’s motivation in similar fashion [...]

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Tagged as: communication, culture, marketing 2.0, organization development, policy, social media, strategy, web 2.0

Marketing: trying to rekindle the old days

Though coming for a while, there was no sign of bitterness from the advertiser when his consumer finally walks out and abandons the clearly, lopsided relationship: Which side of the table is your seat? In a prior blog Marketing 2.0 — You Better Free Your Mind Instead I recapped: Lose control, provide content, make it easy [...]

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Tagged as: advertising, communication, consumer, marketing 2.0, social media, social media marketing

Fistful of beans 12/22/2010

5 things I’ve seen, read, or thought might seed results: 1. Is the belief that mergers drive revenue growth a delusion? — McKinsey Quarterly To evaluate a merger’s success evaluate the impact on revenue. Revenue determines the outcome of a merger, not costs; whatever the merger’s objectives, revenue is what hits the bottom line harder. [...]

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Tagged as: advertising, Bloomberg Businessweek, Boston Globe, CFO, change, Chief Learning Officer, Competing Values Framework, EI, Emotional Intelligence, Fast Company, fistful of beans, intelligence, IQ, M&A, management, marketing 2.0, McKinsey, McKinsey Quarterly, media, mergers and acquisitions, strategy

Recap: Communication in the age of saturation

A recap on my series of blogs around communication in the age of saturation. Preamble: Marketing 2.0 – You better free your mind instead The printing press brought us Marketing 1.0. Marketing 1.0, however, did not bring information to all equally. Information really relied on distribution and distribution relied on money. Marketing 1.0 was owned [...]

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Tagged as: communication, marketing 2.0, social media, social media marketing, Twitter, viral marketing

This social media fad will ruin organization development

What does the social media fad have to do with business? How is this social media fad related to organizational development (organization development)? Are you asking yourself if you really need to bother learning about social media? I’ve heard it all too often and continue to cringe hearing about the lack of effort OD and [...]

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Tagged as: collaboration, communication, involvement, listening, marketing 2.0, od, organization development, organization performance, organizational development, social media, social media marketing

Embrace geolocation, Foursquare, and social media sensory overload

This article, Tech Edge: Hollow Point | Fast Company, offers a view on the latest, greatest–stop me if you’ve heard this before–social media phenomenon around “checking in” through Foursquare. I have to agree with this article that “checking in can be fun, useful, and even indispensable, but only in certain contexts”. However, I’m not sure checkin in [...]

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Tagged as: Fast Company, Foursquare, geolocation, marketing 2.0, sensory overload, social media, social media marketing

How to launch and manage your social media identity – the slides

Last Thursday night I gave a presentation to the Massachusetts Bay Organization Development Learning Group on how to grab hold of the marketing world that’s spinning around us and get a tangible handle on how to launch and manage a social media identity. Both the deck presentation and some recommended resources are available above and below. However, [...]

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Tagged as: blog, communications, customer, marketing 2.0, social media, tweet, Twitter

Marketing 2.0 – You better free your mind instead

Marketing 2.0 is about revolution, not evolution. Where marketing and public relations (PR) of the 1.0 world relied on distribution control, Marketing 2.0 relies on free distribution and the creative commons. This is less evolution and more revolution. The printing press was the key to unlock information. The printing press broke down the carefully regulated [...]

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Tagged as: communication, Creative Commons, distribution, marketing 2.0, pr, public relations, strategy

Quick Bio

Toby Elwin has lived around the world and worked globally with, and for, some of the most highly-respected leaders and organizations in their fields.

This site, and thoughts, are rooted in the role leadership and talent have on an organization's motivation to influence, achieve, and sustain.

Toby's work combines systems theory, organization development, marketing, and portfolio and project management from more than 15 years in post-merger integration.
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The Modern Firm: Organizational Design for Performance and Growth by John Roberts

The Workforce Scorecard by Mark A. Huselid, Brian E. Becker, and Richard W. Beatty

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The Future of Ideas by Lawrence Lessig

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marketing 2.0

Fistful of beans 12/22/2010

Marketing 2.0 – You better free your mind instead

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