A business case usually relies on numbers. Numbers to justify the investment, numbers to project the return on investment, and numbers to compare against other investment opportunities. Numbers that matter, matter differently dependent on the view of the person you talk to. Certainly social media, or social software, numbers rely on us to know our [...]
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We make models to get an idea, on a small-scale, of what might happen on a large-scale. Models help identify risk and attempt to predict outcomes. Many use models to then run scenarios or alternatives to identify what could or should be. Models then become a map for many management discussions as models provide options [...]
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