David Meerman Scott

Viral marketing and Twitter gone wrong – help Adecco recognize Adecco and win $100

Viral marketing happens when a story or idea takes off and spreads. The story is spread, like a virus, from one person to another through Twitter, the blog world, email, and YouTube – to name a few. In the online community being the object of the viral campaign can bring instant fame, for free, but [...]

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