Conversation Prism

A key to why so many companies blow it in social media?

Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog where he presents his case that brands have always had it correct: Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over [...]

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Communication in the age of saturation, part 3 visual

In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people set up to manage their information overload. In the spirit of Henry David Thoreau’s quote, what I began by reading, I must finish by acting. I [...]

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