Fast Start — What publishing learned from music piracy

Fast Start conversation:  A 3-year decline in sales from $14.5 billion to $2 billion found the music industry band together to assault technology.  toby elwin, kristina benson, music piracy, digital, strategy, technology, ebooks, publishiingThe coordinated move drives the consumer to a coordinated solution:  the black market and music piracy.

The publishing industry tries something different as this Wall Street Journal article What To Do When Attacked by Pirates.

The music industry and the publishing industry stand in contrast.  The death of the music industry continues to reveal a decades-long crime scene that is another story and earlier blog.

Are you there for your early adopters or does your company strategy look at digital as the devil, as the music industry feels?

In contrast, is technology an enabler in your strategy in the way the publishing industry chose and you build plans to delight consumers?toby elwin, Kindle,  Adrian Slwyotzky, publishing, technology, Amazon, Fast Company,

email

{ 1 comment… add one }

Leave a Comment

CommentLuv badge

This blog uses premium CommentLuv which allows you to put your keywords with your name if you have had 0 approved comments. Use your real name and then @ your keywords (maximum of 3)