Marketing

Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don't resonate with the message there is little effort to achieve organization goals.

Company social media strategy reflects organization culture — engagement

BenHur tn

A company that does not engage their market lends little confidence they engage their employees. A persona-driven strategy identifies characteristics through insight, data, and feedback to develop pertinent images of an ideal customer’s goals, needs, and objectives.

Social media reveals organization culture through more transparent ways than any HR engagement program.

What people want, may not be what you want to say. That gap is more realistically a chasm.

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Community persona for project management

G8notie

A project is an intentional effort to deliver a product or service that creates an opportunity – intended or otherwise. Projects have multiple stakeholders with multiple needs for, or against, project realization.

Typical project steps include initial scope design, organization impact assessment, stakeholder identification, communications planning, risk, and a second iteration of scope, delving into user community goals serves project and stakeholders more accurately.

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Social media strategy review for Project Management Institute — New York

Social Media Strategy presentation

Yesterday worked with Project Management Institute New York City chapter in an all-day retreat with focus on communication and collaboration. The presentation is included within and was used for discussion on integrated communication and what social media support might look like. Offsite objectives included how the chapter shares events and activities that improve community persona need.

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Social Media in an Agile World

SocialMediaPP

Very pleased to present at Project Management Institute New York City chapter on Agile project methods to create and manage social media.  Great opportunity to formalize some thoughts and present to a very active and engaged community. After the meeting I will share more resources. You can download Adobe Acrobat or PowerPoint version just below.  To view presentation within this site, scroll […]

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Search engine sources

WorldWideWebSize

Across the web and on sites search engines help us answer questions. Whether Google, bing, Yahoo!, or other search features, you type into the search field when you need an answer. What comes back relies on a combination of how you searched, the words and combinations you used, and how search engines tag relevant items. […]

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Lean into social media

RussianMeteor

Social media stresses compression of more with less.  The more is information, the less is time.  Time to read, react, and respond drives our need to process information from wider sources and shortened news cycles.  Individual and organization credibility can use a Lean approach in social media for more agile solutions to manage social media […]

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