The goal of communication is to be understood. Typically, the first piece of communication advice is: know your audience. When you know your audience – their interests, their lingo, their needs – you better relate to their communication style. When you know their style you can write and speak in a way that they understand. […]... read more
Not only consumer- or business-facing communication, marketing is also important to the internal position of organization strategy and needs, because if people don't resonate with the message there is little effort to achieve organization goals.
Is your communication effort designed to interrupt people? Think of the filters you put up around your world to manage the saturation of information and decisions you have to make. What percentage of today’s decisions do you make from a telemarketer, billboard, or yellow pages? Conversely, what decisions do you make from a friend’s recommendation, […]... read more
In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people initiate to manage their information overload. In the spirit of Henry David Thoreau’s quote, “what I began by reading, I must finish by acting”, I present a […]... read more
Twitter has changed the way people communicate. The marketing world, as it was known, has been carpet bombed. The rules have changed. The roles have changed. In a series of earlier blogs I talk about communication in the age of saturation, so I won’t repeat those points. However, I will revisit one reality: people don’t […]... read more
As a follow-up to my Twitter is a waste of time blog, I provide a 4th example about the application of Twitter and social media communication: Late night, July 4, Sarah Palin uses Twitter to threaten to sue the entire Internet. Sarah Palin’s lawsuit tweets: AKGovSarahPalin – See letter from my attorney on baseless allegations […]... read more
Marketing was a constant assault is ever louder, obnoxious, efforts to overcome TiVo, the VCR and DVR, our iPod, satellite radio, and our Internet to gain our attention.
We are tired.
We cope, with filters.
We cope, by blocking their information.
We stop reading, we are tired of your marketing and public relations hype everywhere we turn throughout our day.
What is Marketing 2.0.... read more
Viral marketing happens when a story or idea takes off and spreads. The story spreads, like a virus, from one person to another through Twitter, the blog world, email, and YouTube – to name a few. In the online community being the object of the viral campaign can bring instant fame, for free, but can […]... read more