8 steps to better decision-making

by Toby Elwin

It starts with an executive need: a new market evaluation; improve operating margins; a game-changing technology; your competition is eating your lunch. Whatever the reason, a project is how an organization translates an executive strategy.

The ability to scope and deliver a project is a competitive advantage. The best organizations realize project management capability as a strategic differentiator, the lagging organizations only staff project management skills within Information Technology departments.

What is a project:

  • a project has a definitive beginning and end;
  • a project is a temporary effort, specifically to create a unique product, service, or result;
  • a project is not part of business operations, but can develop capability and become part of operations

Note:  Do not confuse temporary with short duration and do not confuse temporary as something that does not, ultimately, becoming operational once the project is stabilized or delivered i.e. a new facility or new production technique

I have come to rely on using the term portfolio planning to describe the translation of strategy to a group of project options an organization can undertake. By using a portfolio view, projects are prioritized using the same risk and return criteria capital expenditures and other financial or strategic commitments are evaluated.

C-level business executives fully understand financial risk and when I link a portfolio of projects as organization risk then projects take their place as business drivers and begin to reveal that the capability to deliver projects is an organization risk.

Organizational planning impacts the projects by means of project prioritization based on risk, funding, and the organization’s strategic plan. Organizational planning can direct funding and support…on the basis of risk categories, specific lines of business, or general types of project. *

RSS streams, Tweets, eBooks, email, meetings, phone calls, magazines, social media, and books, to name a few, I propose 2010 the year of less noise and more decisions.

We are swimming, some might say drowning, in communication saturation*. Nearing the end of the year I thought to post this blog to share with others my goal to manage noise and get an idea from many of you how you approach information and communication saturation to break ourselves from being slaves of the feed**.

Knowledge is power, but decision making needs to make a comeback for us to realize our potential. With all this noise, this information, this data, is your decision-making process improved? We now have access to more information than we can possibly process, the constant challenge: you can never have all the information and time is your biggest enemy against knowing everything.

So what do you do to filter down to decisions? When’s the last time you made a decision instead of a deadline making a decision for you?

Here is how I see the funnel towards decisions (if I had time I would have made a mad 3D hierarchy pyramid, but alas … I ask you to envision one from mere words. If anyone wants to send me a graphic, I’ll add it) with noise as the pyramid base:

  1. Noise – all the 0s and 1s/bytes and bits throughout the web, over the airwaves, across the spectrum
  2. Research – the initial question, I wonder if… that sends you to seek answers
  3. Information – the all-source return dump from your question or a 1-way flare (information is different from communication: see below)
  4. Data – the filter to makes sense of what is valuable and what is garbage
  5. Communication – the 2-way relay of what you find and what needs further refinement
  6. Interpretation – the unaccountable and unseen layers of values, wants, needs, bias, emotions, and agendas (to name a few) that your communication target has filtered your communicate through to draw their own interpretation of the information or data.
    • Note: you have no control on how or what you communicate is interpreted as you intended; caution when proceeding
  7. Conversation – the deeper dialogue to clarify responsibility
  8. Decision – the shared commitment

Let’s flip the pyramid with the top now on the bottom, kind of like hanging the world map upside down, an alternative perspective:

  1. Decision
  2. Conversation
  3. Interpretation
  4. Communication
  5. Data
  6. Information
  7. Research
  8. Noise

Professionals are valued and paid to make decisions and to make tough decisions. The gray-haired sage is expected to draw on experience to help interpret and filter to make quicker decisions.

Here are 3 ways to start with decisions in mind:

  1. Begin with a hypothesis – if the hypothesis is proven wrong, all the better, add the new elements and revisit the hypothesis.
  2. Identify the constraints to better hone the target – what limits your journey from noise to decision: time? money? competition?
  3. Perfection is the enemy of good, go with what you have of course showing up to meetings prepared also helps…

Good luck to everyone in 2010. I value all the great dialogue, writing, Tweeting, and networking you have shared, because this is the power of social media, the wisdom of crowds and, unfortunately, at times, the Oxbow Incident negativity that can happen.

*good name for a blog: Communication in the Age of Saturation part 1, part 2, and part 3 [just trying to help]

**very good December 15th blog post by Thomas Petersen called:  Slaves of the feed – This is not the realtime we’ve been looking for

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  • http://www.TobyElwin.com Toby Elwin

    Luchador Felina,

    Thank you for the New Year’s Day post. Here’s to 2010 and better decisions.

    I had in mind a corporate decision or business meeting when I wrote this, but I hope your decision-making to apply and attend school is helped. School is a huge commitment and, obviously, a life-changing opportunity – that, of course, is the reason people go to school.

    I find it very helpful in decision making if a decisions support a goal. If your goal, or strategic plan, is clear then all your decisions either support that goal or detract from that goal. Any decision, objective, or action is evaluated on if it is either a resource drain or an investment to achieve the goal.

    Of course no one has all the data, the variables, or information to make a perfect decision, but with a goal in mind you have a course charted, a magnetic north, and you are far more likely to modify with time to spare or get back on track more effectively when there is a course to set to.

    You might find some value in an earlier blog I wrote on goals, objectives, and actions. Make the best decision with the information and constraints you have. Organizations, and people get in most trouble, when they don’t commit to a decision and waver. Go forward with confidence or pull the plug with equal confident.

    If you have clear actions that are time-bound and measurable you’ll see incremental and steady progress or missed achievements. Both give you the data to continue or to pull the plug if you see a trend of missed achievement.

    And regarding your last sentence, “I want to be good at this”; some studies say 90% of all projects fail, you are not alone in wanting to get better at decisions. Attending school is a project in your life. A lot of companies, organizations, and people can be much better at decision-making.

    Best wishes and continued appreciation for your comments,

    Toby

  • Anonymous

    Thank you for posting this blog. I am facing a big decision with applying for and attending school in 2010. I’ve lived for too long having trouble making simple decisions. I want to be good at this.

    • http://www.TobyElwin.com Toby Elwin

      Luchador Felina,Thank you for the New Year’s Day post. Here’s to 2010 and better decisions.I had in mind a corporate decision or business meeting when I wrote this, but I hope your decision-making to apply and attend school is helped. School is a huge commitment and, obviously, a life-changing opportunity – that, of course, is the reason people go to school.I find it very helpful in decision making if a decisions support a goal. If your goal, or strategic plan, is clear then all your decisions either support that goal or detract from that goal.

      Any decision, objective, or action is evaluated on if it is either a resource drain or an investment to achieve the goal.Of course no one has all the data, the variables, or information to make a perfect decision, but with a goal in mind you have a course charted, a magnetic north, and you are far more likely to modify with time to spare or get back on track more effectively when there is a course to set to.You might find some value in an earlier blog I wrote on goals, objectives, and actions. Make the best decision with the information and constraints you have.

      Organizations, and people get in most trouble, when they don’t commit to a decision and waver. Go forward with confidence or pull the plug with equal confident.If you have clear actions that are time-bound and measurable you’ll see incremental and steady progress or missed achievements. Both give you the data to continue or to pull the plug if you see a trend of missed achievement.And regarding your last sentence, “I want to be good at this”; some studies say 90% of all projects fail, you are not alone in wanting to get better at decisions. Attending school is a project in your life. A lot of companies, organizations, and people can be much better at decision-making.Best wishes and continued appreciation for your comments,Toby

      • Anonymous

        Telwin, I’ve completed my application to Berklee and now will wait for an
        audition date. I am excited about the new opportunities ahead of me and am
        planning out my next steps. I’m also enjoying reading your twitter feed.
        You post a lot of helpful articles and I read most of them. Thanks for
        being so thoughtful.

        Esther (luchadora felina)

        • http://www.TobyElwin.com Toby Elwin

          Esther,Great news about your opportunity at Berklee. I’m also glad you find @berklee251 Tweets enjoyable, there are a lot great music conversations going on where music is heading and what people are discovering in this new model. It’s interesting that so many are contributing to the conversation.Make sure to Tweet or post an update when you are in Boston for your audition.Toby

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