Today in Human Resource Executive Online I eagerly read a post titled Is Business a Foreign Language for HR? Anyone who has seen or read my blogs knows, I’m pretty insistent that HR (organization development, organization behavior, training, diversity, compensation) does not deserve a place at the table until HR understands the essentials of business: finance [...]
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Tagged as:
finance,
HR,
human resources,
od,
organization development,
sales
Last week I posted Marketing interruption still trumps engagement, really? I quoted global brand strategist Jonathan Salem Baskin’s Advertising Age blog where he presents his case that brands have always had it correct: Brands always had conversations with consumers, whether via broadcast TV or chiseled on clay tablets. The rules have also been consistent over [...]
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Tagged as:
advertising,
communication saturation,
Conversation Prism,
engagement,
Marketing,
social media,
strategy