In 2 prior blogs, Communication in the age of saturation, part 1 and part 2, I attempt to outline our communication challenge to break through filters and biases people set up to manage their information overload. In the spirit of Henry David Thoreau’s quote, what I began by reading, I must finish by acting. I [...]
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Is your communication effort designed to interrupt people? Think of the filters you put up around your world to manage the saturation of information and decisions you have to make. What percentage of today’s decisions do you make from a telemarketer, billboard, or yellow pages? Conversely, what decisions do you make from a friend’s recommendation, [...]
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buy in,
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